Enterprise AI
Filter bubble
Seeing a narrower range of information because a service keeps tailoring its choices to you.
Example
A recommendation feed repeatedly presents similar viewpoints.
Why people use it
It helps people question whether personalization is narrowing what they encounter.
What you'll hear
“My feed keeps showing the same side of the issue.”
What this means for you
Use varied sources and examine recommendation settings where available.
Can you control it?
No
No direct control. This describes a wider issue, concept or result rather than something you can simply switch on or off in a tool.
Common questions
- Is a filter bubble the same as an echo chamber?
- They can overlap. One concerns filtered information; the other concerns beliefs reinforced through the people and messages around you.
- Does everybody have an equally narrow feed?
- No. It depends on the service, available content and the person's choices.
- Can following new sources broaden what appears?
- It may help, although the service still decides how to rank and display material.