Generative AI & LLMs
Generative AI
GenAI
AI that creates new content such as text, images, audio, video, or code.
Example
A marketing assistant drafts a new product description from a short creative brief.
Why it matters
It gives people starting drafts and variations they can shape into something useful.
You'll hear it
“I'll use the first draft as a starting point.”
Can you control it?
Set by the team
The people building or running the AI choose this setup. An everyday user generally needs their help to change how this part works.
Common questions
- Does newly generated material have to be accurate?
- No. A convincing creation can include invented details or claims that do not match reality.
- Can it create the same thing for different people?
- Yes. Similar requests and learned patterns can produce similar or repeated material.
- Does every use involve a chatbot?
- No. Image editors, music tools and coding applications can also include these abilities.