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LATHICAI Glossary

Generative AI & LLMs

Text analytics

Techniques that turn written material into useful patterns, categories or measurements.

Example

A team analyzes customer comments for recurring complaints.

Why people use it

It helps people find recurring ideas in large amounts of writing.

What you'll hear

“What are customers saying most often?”

What this means for you

Check whether the analysis preserves important background information and minority viewpoints.

Can you control it?

Sometimes

Sometimes. Your choices depend on the tool and your access. The settings available to an everyday user may differ from those available to the people running it.

Common questions

Is text analytics limited to generative AI?
No. It can use rules, statistics and many kinds of language AI systems.
Can it miss a small but serious complaint?
Yes. Common themes can overshadow rare comments, even when those comments describe an important problem.
Does the same approach work in every language?
Not necessarily. Language, slang and specialized wording can affect how well the analysis works.

Related terms

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