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LATHICAI Glossary

Generative AI & LLMs

AI personalization

Using AI to adapt content, recommendations or experiences to a person or group.

Example

An application changes suggested lessons based on a learner's previous activity.

Why people use it

It helps a service show options that may fit a person's interests or needs.

What you'll hear

“Can the lessons adjust to what I already know?”

What this means for you

Check what information drives personalization and whether you can change it.

Can you control it?

Sometimes

Sometimes. Your choices depend on the tool and your access. The settings available to an everyday user may differ from those available to the people running it.

Common questions

Can a shared account confuse personalization?
Yes. A service may mix different people's interests and produce unsuitable suggestions.
Can personalization make the experience worse?
Yes. An incorrect guess about your interests can hide useful options or repeat unwanted ones.
Does it always require knowing my identity?
No. Some services personalize from activity in a session without needing a person's real name.

Related terms

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