RAG & Search
AI search visibility
How often and how prominently a source or brand appears in AI-generated search responses.
Example
A publisher tracks whether its pages are cited for a set of questions.
Why people use it
It helps publishers see whether AI search brings attention to their information.
What you'll hear
“Our pages aren't appearing in AI answers.”
What this means for you
Measure mentions, citations and visits separately.
Can you control it?
No
No direct control. This describes a wider issue, concept or result rather than something you can simply switch on or off in a tool.
Common questions
- Does visibility necessarily bring website visits?
- No. Users may read the answer without clicking the cited source.
- Is one test question enough to measure it?
- No. Different questions and repeated searches can produce different mentions or links.
- Can visibility change without my website changing?
- Yes. Search services can change their systems or use different sources while your pages stay the same.