RAG & Search
Generative engine optimization
Ways of helping a source or brand appear in AI-created search answers.
Example
A publisher measures how often its information is cited in AI-generated responses.
Why people use it
It helps publishers examine whether generative search uses their material.
What you'll hear
“Are AI answers including our information accurately?”
What this means for you
Measure actual inclusion and avoid unsupported optimization promises.
Can you control it?
Sometimes
Sometimes. Your choices depend on the tool and your access. The settings available to an everyday user may differ from those available to the people running it.
Common questions
- Is GEO a guaranteed way to influence AI system answers?
- No. Finding information, generation and provider changes limit predictability.
- Can a mention appear without a link?
- Yes. Generated responses may name or use a source without directing readers to it.
- Should performance be checked more than once?
- Yes. Repeated questions can produce different responses, so a single example can mislead.