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Dead internet theory

An unproven claim that bots and computer-created material make up much of online activity.

Example

A discussion uses the theory to explain repetitive automated posts.

Why people use it

It gives a name to sweeping claims about how much online activity is artificial.

What you'll hear

“How much of what we're seeing comes from real people?”

What this means for you

Assess particular accounts and claims rather than assuming all activity is artificial.

Can you control it?

No

No direct control. This describes a wider issue, concept or result rather than something you can simply switch on or off in a tool.

Common questions

Is the theory's broadest claim established fact?
No. Automation exists, but sweeping claims require evidence that the theory itself does not supply.
Does finding bots support every version of the theory?
No. Evidence of particular automated accounts does not establish claims about the whole internet.
Can ordinary users also create repetitive material?
Yes. Repetition alone does not prove that an account or post was generated by software.

Related terms

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