Generative AI & LLMs
Deepfake
A fake or altered picture, recording or video that convincingly imitates a real person using AI.
Example
A made-up video appears to show a manager announcing a payment change.
Why people use it
Film and media teams use it to create appearances or performances that were never recorded.
What you'll hear
“That clip might be a deepfake.”
What this means for you
Confirm consequential claims through an independent, trusted channel.
Can you control it?
Sometimes
Sometimes. Your choices depend on the tool and your access. The settings available to an everyday user may differ from those available to the people running it.
Common questions
- Can a real video be mixed with fake material?
- Yes. Someone can alter only a face, voice or short passage while leaving the rest of a recording unchanged.
- Can a deepfake use my face without asking?
- Someone may create one without your permission. Whether that use is allowed depends on the circumstances and local law.
- Are deepfakes always videos?
- No. They can also be still images or audio that imitates someone's voice.