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LATHICAI Glossary

Generative AI & LLMs

Synthetic media

Pictures, sounds, videos or other material created or substantially changed by computer generation.

Example

A studio creates an artificial narrator for a training video.

Why people use it

It lets creators produce media without recording every scene, voice or sound themselves.

What you'll hear

“The narrator was generated for this video.”

What this means for you

Check rights, intended use and whether disclosure is appropriate.

Can you control it?

Sometimes

Sometimes. Your choices depend on the tool and your access. The settings available to an everyday user may differ from those available to the people running it.

Common questions

Is all artificial media a deepfake?
No. It need not impersonate a real person or mislead anyone.
Can synthetic media include real material?
Yes. A finished piece may combine recorded footage, human editing and generated parts.
Does creating it settle the rights to use it?
No. Rights can depend on source material, likenesses, agreements and the intended use.

Related terms

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